Hi, I'm Rotem​

I am currently an independent freelance Product Designer. Until six months ago, I worked at Check Point, where I spent three years specializing in cybersecurity. With over 15 years of experience, I lead UI/UX solutions across cybersecurity, tourism, and fintech, and I offer my services as a freelancer.

I’m a people-oriented person, which makes it easy for me to communicate with clients and truly understand what they need. I know how to analyze complex systems and simplify processes that may initially seem complicated, turning them into clear, intuitive experiences that improve usability and help increase user engagement and conversions.

Portfolio works

Selected Projects

A showcase of recent works that highlight my UX/UI expertise, creative thinking, and visual clarity

2024 | Figma

Cloud System Redesign

Building a self‑service license management cloud platform

2023 | Figma

Heallcat NFT:

Gamified Web3 Engagement​

Crafted an immersive mobile NFT experience that blends game mechanics with Web3 usability, turning digital assets into living, interactive characters.

2023 | Figma

System optimization

Redesigning SD-WAN for Clarity & Speed

2023 | Figma

Cyber system redesign

Redesigning a live cyber system

Redesigned a complex legacy UI while preserving core workflows, and built the company’s first scalable design system from scratch.

2023 | Figma

Green Leaf Plant Store

Dashboard for SMB & sales management

Designed an intuitive platform to help store managers optimize stock, sales, and customer feedback

2025 | Figma

Attack Map:

Visualizing cyber threats in real time