Hi, I'm Rotem
I am currently an independent freelance Product Designer. Until six months ago, I worked at Check Point, where I spent three years specializing in cybersecurity. With over 15 years of experience, I lead UI/UX solutions across cybersecurity, tourism, and fintech, and I offer my services as a freelancer.
I’m a people-oriented person, which makes it easy for me to communicate with clients and truly understand what they need. I know how to analyze complex systems and simplify processes that may initially seem complicated, turning them into clear, intuitive experiences that improve usability and help increase user engagement and conversions.
Portfolio works
Selected Projects
A showcase of recent works that highlight my UX/UI expertise, creative thinking, and visual clarity
2024 | Figma
Cloud System Redesign
Building a self‑service license management cloud platform
- Cut support tickets by ~50% with automation
- Increased customer license self‑service by ~60%
- Delivered cloud-ready, scalable UI using Figma across desktop views
2023 | Figma
Heallcat NFT:
Gamified Web3 Engagement
Crafted an immersive mobile NFT experience that blends game mechanics with Web3 usability, turning digital assets into living, interactive characters.
2023 | Figma
System optimization
Redesigning SD-WAN for Clarity & Speed
- Streamlined onboarding, cutting setup time by ~25%
- Boosted task success rate by ~40% via clearer workflows
- Delivered a modular design system for long-term scalability
2023 | Figma
Cyber system redesign
Redesigning a live cyber system
Redesigned a complex legacy UI while preserving core workflows, and built the company’s first scalable design system from scratch.
2023 | Figma
Green Leaf Plant Store
Dashboard for SMB & sales management
Designed an intuitive platform to help store managers optimize stock, sales, and customer feedback
2025 | Figma
Attack Map:
Visualizing cyber threats in real time
- Enhanced threat visibility for faster detection.
- Improved investigation flow, reducing dwell time by ~30%
- Established reusable Figma components for future modules