Rotem Pinkas
Senior Product Designer | B2B SaaS | Enterprise UX | AI-Assisted Design
Senior Product Designer with 15+ years across product, UX/UI and digital design. Experienced in cybersecurity, B2B SaaS and Figma design systems, with regular use of Figma Make, the Figma agent and OpenAI Codex.
15+
Years Experience
3yrs
at Check Point
4
Major Products
Remote
Global collaboration
Experience
Senior Product Designer
Check Point Software Technologies Ltd.
2022–2025
Tel Aviv, Israel
- Owned end-to-end UX/UI for complex product areas, from UX strategy and user flows to high-fidelity UI, developer handoff, and release support.
- Designed and managed 5+ SaaS product experiences while collaborating with product managers, developers, and DevOps teams on monthly release cycles.
- Built scalable Figma design system foundations, including components, variants, styles, typography, color systems, iconography, and reusable UI patterns.
- Helped improve design consistency and adoption across teams by supporting designers and developers with system-based UI decisions.
- Translated complex enterprise requirements into clear, intuitive, and production-ready user experiences.
Senior Product Designer & Front End
Nemesysco ltd.
2015-2022
Kadima
- Designed UX/UI for complex acoustic signal-detection and analysis systems.
- Built and launched responsive WordPress websites and pages using Elementor.
- Led website design and rebranding, including landing pages, email marketing, digital advertising and print materials.
UI/UX Designer & White Label Project Manager
TGS Israel / TravelHoldings USA
2012 – 2014
Petach-tikva
- Managed and designed U.S.-based digital projects from initiation to production, working directly with executives and stakeholders in the United States.
- Led web and product projects for global clients, including Sam's Club and AAV.
- Translated U.S. stakeholder requirements into websites, HTML pages, and digital experiences.
- Managed timelines, communication, design delivery, and production handoff.
- Collaborated with Sales teams and used BI insights to support marketing growth and performance.
UI / UX Designer & Projects Manager
Nekuda
2011 – 2012
Binyamina
- Led UX and UI for all company clients, managing and designing startup product design and defining new app experiences across multiple industries.
- Built and optimized websites while delivering effective SEO strategies to increase visibility and performance.
Web Projects Manager & Team Leader
Web3D
2010 – 2011
Haifa
- Led and managed a team of five, including a designer, programmer, and front-end developer.
- Managed remote freelancers across multiple projects, provided customer support, and led project planning and execution to ensure delivery on time and within budget.
- Managed multiple parallel projects, including apps and websites, while leading long-term retainer clients such as YES Planet and Land Rover.
Web Graphic Designer
Adactive
2010
Haifa
- Designed and implemented SEO campaigns, including landing pages, banners, and social media posts.
- Led website design projects to enhance user experience and functionality.
- Managed Facebook advertising campaigns and optimized business pages to increase engagement and visibility.
Education
Usability and User Experience
Netcraft Academy · 2015
Multimedia and Design
Sapir College · School of Practical Engineering · 2008–2010
Skills
Product Design
UI Design
Design Systems
SaaS & Enterprise
Tools
Collaboration