Rotem Pinkas
UI / UX Designer
Based in Phuket, Thailand, I bring over 15 years of experience as UX/UI Design Expert and product design, with a deep focus on creating intuitive, user-centered experiences across complex systems and high-impact industries.
My background includes leading design efforts for companies in cybersecurity, tourism, and fintech, including my current role at Check Point. There, I’ve driven the end-to-end redesign of critical enterprise products—collaborating closely with developers and PMs, optimizing workflows, and building scalable design systems in Figma. I thrive in remote environments and excel at balancing user needs with business objectives to deliver thoughtful, high-performing solutions.
Beyond the screen, I’m passionate about visual storytelling, creative problem-solving, and mentoring the next generation of designers. I find inspiration in art, culture, and everyday interactions—and I’m always curious to explore new ways to improve the way people experience technology.
Open to new opportunities, especially those that value design leadership and strategic UX thinking.
Let’s connect!
Behind the Design
Throughout my career, I’ve gained extensive experience and specialized in designing complex cyber systems, apps, social media marketing campaigns, branding, e-commerce, and websites. I’ve honed the ability to view projects from the user’s perspective, allowing me to find smart solutions at the most critical touch points in any system.
In recent years, I’ve chosen to focus more on the UX field, fueling my constant desire to learn and expand my knowledge. Working on smart and complex cyber systems makes every day in design feel like a new adventure.
I have experience working both as part of a team and independently. Over the last few years, I worked at Checkpoint LTD. Due to relocation, I moved to Phuket and am now searching for a remote position where I can give my all to a new role.
My work reflects the unique blend of my experience with diverse requirements and expectations, all while maintaining a clean and classic design approach.
My skills
Through my years of experience, I’ve learned that work processes can systematically help us extract, teach, learn, and apply human-centered techniques to solve problems creatively and innovatively. That’s why my experience includes the following:
UI / UX Designer
Over the years, I have gained experience working in startups, SEO, and cyber companies.
Design system
Building, managing, and maintaining a Design System in Figma
Team lead
Strong team leadership skills with a focus on clear communication, collaboration, and guiding designers toward delivering high-impact, user-centered solutions.
HTML &CSS
Experienced in Adobe Acrobat Pro, Figma, Photoshop, and proficient in HTML and CSS programming languages.
UI / UX Designer
Over the years, I have gained experience working in startups, SEO, and cyber companies.
Design system
Building, managing, and maintaining a Design System in Figma
Team lead
Strong team leadership skills with a focus on clear communication, collaboration, and guiding designers toward delivering high-impact, user-centered solutions.
HTML &CSS
Experienced in Adobe Acrobat Pro, Figma, Photoshop, and proficient in HTML and CSS programming languages.
My Experience
Through my years of experience, I’ve learned that work processes can systematically help us extract, teach, learn, and apply human-centered techniques to solve problems creatively and innovatively. That’s why my experience includes the following:
Senior Product Designer / Checkpoint ltd
- Designing the UX and UI of new and existing professional product.
- Deliver design mockups based on UX and creative requirement.
- Work closely with UX experts, product managers, and developer.
- Create, Contribute, and maintain design systems Elements including components, instances, style libraries, color,
type, imagery, and icons to produce a unified visual languag. - Helps others use the system and drives consistency and alignment within the team.
- Lead proactive initiatives that identify problems and act on opportunities to improve the product offering.
- Implement a cross-organizational graphic “language”.
Senior Product Designer & Front End / Nemesysco ltd.
- Design the creative and functionality UX/UI design for the companies different systems and websites.
- Executed web and marketing designs for company different websites.
- Designed and rebranding for the company websites, landing pages, email marketing, banners, advertising, social media promotions adds and print materials.
- Worked closely with engineering team to design features to drive demand and new customer acquisition.
- Set up new responsive websites and web pages in WordPress using Elementor builder.
- Work collaboratively within multidisciplinary teams to create smart, relevant and socially connected experiences.
UI / UX Designer & ‘White Label’ Project Manager / Travel Holdings USA
- Led WEB Projects from initiation, development and implementation into production. Worked closely with team
executives in the design of the websites, setup of HTML pages for global clients like Sam’s Club & AAV. - Led design of marketing initiatives and coordinated with Sales Representatives companywide using Business
Intelligence reports and analytics to advance company goals.
UI / UX Designer & Projects Manager / NEKUDA
- Managed project timelines (Gantt) and task coordination between in-house team members and freelance developer.
- Led full-cycle project management, including stakeholder communication, resource allocation, and team oversight.
- Conducted keyword research, implemented SEO optimization strategies, and integrated basic analytics tracking.
- Actively contributed to the design of websites, landing pages, banners, and presentation.
- Wrote performance and goal assessment reports to provide management with clear project overview.
- Executed hands-on design work while supporting marketing efforts through UX writing and creative direction.
Web Projects Manager & Team Leader / WEB3D
- Managed a team of five designers and developers, fostering collaboration and accountabilit.
- Oversaw the end-to-end design process from discovery to delivery across multiple digital product.
- Defined and implemented design standards and visual language for web platform.
- Worked on the solution of complex social situations and delegation of authority within team.
- Mentored junior designers and led design reviews to ensure consistent quality and innovation.
- Worked directly with freelancers, provided customer service to clients, and handled stakeholder communication.
- Responsible for planning, organizing, and directing projects ensuring timely delivery and budget alignmen.
- Collaborated with cross-functional teams including product managers and developers to align design with business goal.
- Conducted user research and usability testing to inform design decisions and improve product experienc.
- Worked on website characterization and GUI (Graphical User Interface) for various platforms