Designing complex enterprise products.
Cybersecurity, B2B SaaS and design systems. Since 2026, I run an independent business delivering product design, websites, e-commerce and AI-assisted automation.
Interfaces that disappear.
Experiences that stay.
Design that earns trust.
Product & UI designer focused on building thoughtful interfaces people trust and enjoy using
Selected Work
2023–2025
Attack Map
Qualitative testing with 3 active SOC users
Cloud System Design
Self-service license management workflow
SD-WAN System
Context-preserving policy editing and link comparison
IoT Security Platform
Device monitoring and access-control redesign
Selected Work
2023–2025
Cybersecurity
Attack Map
2025
Type
CybersecurityServices
Attack Map
Designed an enterprise cyber investigation experience that enables SOC analysts to track attack flow, analyze connected entities, and investigate threats across complex environments.
Enterprise SaaS
Cloud System Design
Type
Enterprise SaaSServices
Cloud System Design
Led the end-to-end redesign of an internal license management system into a fully cloud-based, self-service platform for global users.
Network Management
SD-WAN System
2023
Type
Network ManagementServices
SD-WAN System
Redesigned the SD-WAN management interface to reduce complexity and improve task efficiency for network administrators.
IoT Security
IoT Security Platform
2023
Type
IoT SecurityServices
IoT Security Platform
Designed a modern IoT Cyber Security platform for enterprise environments — helping IT and security teams monitor connected devices, detect threats, and control network access in real time.
15 years of making complex things clear.
I'm Rotem Pinkas, a Senior Product Designer and design lead with 15+ years across UX/UI and digital delivery. After designing 5+ cybersecurity products at Check Point, I now run an independent business delivering product design, websites, e-commerce and AI-assisted automation. Based in Phuket, I work fully remotely with clients and international contributors.
Strategy before pixels.
I map user flows and information architecture to make complex enterprise tasks easier to understand. My work connects product requirements, interaction design and developer handoff.
15 years of making complex things clear.
I'm Rotem Pinkas, a Senior Product Designer and design lead with 15+ years across UX/UI and digital delivery. After designing 5+ cybersecurity products at Check Point, I now run an independent business delivering product design, websites, e-commerce and AI-assisted automation. Based in Phuket, I work fully remotely with clients and international contributors.
I map user flows and information architecture to make complex enterprise tasks easier to understand. My work connects product requirements, interaction design and developer handoff.
How I turn messy problems into clear products.
Discover
Contextual inquiry, stakeholder interviews, and workflow mapping. I understand users' real environment — their mental models, pain points, and goals — before touching a single frame.
Define
Synthesizing research into clear problem statements, user flows, and design principles. Every decision from here is anchored to something real — not an assumption.
Design
Low-fi sketches to high-fidelity Figma prototypes. Building reusable components and design systems alongside each product. Iteration happens fast and cheaply at this stage.
Validate
Usability testing and feedback guide iteration. In Attack Map, feedback from three SOC users informed revisions to grouping, investigation navigation and the attack timeline.
15 years of making complex things clear.
I'm Rotem Pinkas, a Senior Product Designer and design lead with 15+ years across UX/UI and digital delivery. After designing 5+ cybersecurity products at Check Point, I now run an independent business delivering product design, websites, e-commerce and AI-assisted automation. Based in Phuket, I work fully remotely with clients and international contributors.
Strategy before pixels.
I map user flows and information architecture to make complex enterprise tasks easier to understand. My work connects product requirements, interaction design and developer handoff.
15 years of making complex things clear.
I'm Rotem Pinkas, a Senior Product Designer and design lead with 15+ years across UX/UI and digital delivery. After designing 5+ cybersecurity products at Check Point, I now run an independent business delivering product design, websites, e-commerce and AI-assisted automation. Based in Phuket, I work fully remotely with clients and international contributors.
I map user flows and information architecture to make complex enterprise tasks easier to understand. My work connects product requirements, interaction design and developer handoff.
How I turn messy problems into clear products.
Discover
Contextual inquiry, stakeholder interviews, and workflow mapping. I understand users' real environment — their mental models, pain points, and goals — before touching a single frame.
Define
Synthesizing research into clear problem statements, user flows, and design principles. Every decision from here is anchored to something real — not an assumption.
Design
Low-fi sketches to high-fidelity Figma prototypes. Building reusable components and design systems alongside each product. Iteration happens fast and cheaply at this stage.
Validate
Usability testing and feedback guide iteration. In Attack Map, feedback from three SOC users informed revisions to grouping, investigation navigation and the attack timeline.